PRIME Fitness Recovery Lifestyle Join Waitlist
Eye-level concept view of the mobile PRIME festival tent and purple entrance gateway at night
ENTER PRIME

THE ULTIMATE PRE-FESTIVAL DESTINATION

ENTER AT
YOUR PRIME.

A mobile Fitness, Recovery & Lifestyle Club created exclusively for camping music festivals.

TARGET LAUNCH · EDC LAS VEGAS 2027Built for Camp EDC, from dusk to dawn.
Join the WaitlistExplore the Experience
Concept visualization: aerial night view of a camping festival with a PRIME entrance, RVs, tents and the Las Vegas skyline

OUR TARGET LAUNCH

THE ROAD TO
LAS VEGAS
STARTS NOW.

EDC LAS VEGAS 2027

CAMP EDC MAY 13–24, 2027

EDC Las Vegas is an Insomniac event.

PRIME is targeting its first major festival activation around EDC Las Vegas 2027.

The extended Camp EDC experience creates the kind of environment PRIME was built for: training, recovery, connection and wellness when festival life lasts far longer than a normal weekend.

JOIN THE FOUNDING WAITLIST

PRIME is an independent concept and is not affiliated with or endorsed by Insomniac or EDC Las Vegas. EDC Las Vegas 2027 is our target launch, subject to required approvals and agreements.

TRAINStrength and functional training
RECOVERRecovery and wellness
CONNECTWi-Fi, charging and community
FUELShakes, smoothies and hydration
EXPERIENCELive DJs and festival energy

MORE THAN A GYM

A complete pre-festival experience.

PRIME brings training, recovery, connectivity, nutrition and entertainment together in one premium destination inside the campground.

PRIME Connect Lounge in the middle of the club with training and recovery on one side and lifestyle amenities on the other

THE PRIME VISION

Picture your festival at its PRIME.

Train, recover, refuel and connect in one destination with the energy of a live DJ. PRIME is designed to travel, so the experience can take shape around each festival.

Concept view of PRIME with a training area, recovery zone, lounge, festival amenities and a raised DJ booth in front of the purple PRIME Portal

ONE EXPERIENCE. MANY FESTIVALS.

Built to move with the music.

From the workout to the wind-down, PRIME brings the essentials together. The mix of spaces and services can change by event.

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Illustrative overhead view of a possible PRIME layout, showing the entrance, lounge, dance floor, DJ stage and Portal, with amenities around them

Concept visualizations. Final layout, amenities and availability vary by festival.

EVERYTHING YOU NEED. ALL IN ONE PLACE.

Inside PRIME

Every space is designed around how festivalgoers actually live, recover and prepare during a camping festival.

PRIME Train with strength equipment inside the mobile festival club

PRIME Train

Full-size strength and functional equipment for complete workouts.

PRIME Recover beside the training area

PRIME Recover

Massage chairs and recovery technology in a calm, premium environment.

Central PRIME Connect Lounge facing the training and recovery areas

PRIME Connect Lounge

Reliable Wi-Fi, charging stations and a comfortable social home base.

PRIME Fuel shake bar beside the lifestyle bays

PRIME Fuel

Protein shakes, smoothies, hydration drinks and energy boosters to fuel your festival day.

PRIME Merch at the end of the lifestyle strip nearest the entrance

PRIME Merch

Exclusive PRIME apparel and festival lifestyle gear.

Makeup and hair styling in the PRIME Beauty bay

PRIME Beauty

Hair styling, makeup and beauty services to get you festival-ready.

Barbers working in PRIME Grooming, with a glimpse of the adjoining PRIME Fuel counter

PRIME Grooming

Haircuts, fades, beard trims and grooming beside PRIME Beauty.

Raised DJ booth in front of the nested purple PRIME Portal

THE ENERGY NEVER STOPS

Enjoy every amenity with live DJ sets and surprise appearances.

Train, recover, connect and refuel while elevated DJs bring festival-level energy into PRIME. Expect immersive lighting, powerful sound, spontaneous guest sets and unforgettable moments throughout the day.

LIVE SETSMusic throughout the day
SURPRISE DJsUnexpected artist appearances
IMMERSIVE LIGHTINGLasers, movement and rave energy
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FEEL THE FESTIVAL ENERGY

Your crew. Your soundtrack. Your PRIME.

Meet in the lounge, move on the dance floor and take in the experience from the DJ booth.

PRIME dance floor with moving DJ beams and the Portal behind the raised booth
View from behind the DJ decks across the dance floor and central Connect Lounge toward the entrance gateway

Concept visualizations. Final layout, amenities and availability vary by festival.

Join the Waitlist
Guest wearing a glowing PRIME bracelet in front of the DJ stage

PRIME MEMBERSHIP

The PRIME Glow collectible bracelet.

Your glowing bracelet is your key to PRIME. Wear your access level, tap in to unlock amenities and collect a new limited-edition design at every festival.

TAP & ACCESSQuick entry to your included amenities.
COLLECTIBLEFestival-specific designs made to keep.
EXCLUSIVEMember perks, surprises and premium moments.

CHOOSE YOUR ACCESS

One bracelet. Your level of PRIME.

Choose one day, one festival weekend, or the full 12-day experience. Every PRIME bracelet includes Connect access.

ONE SELECTED DAY

Daily Glow

Train, standard Recover, Connect Lounge, and the PRIME experience for one day.

MAY 13–17 · TARGET

PRIME Dusk

First weekend, including arrival and recovery days while PRIME is open.

MAY 20–24 · TARGET

PRIME Dawn

Second weekend, including arrival and recovery days while PRIME is open.

ALL 12 DAYS · TARGET

Dusk to Dawn

May 13–24, including the days between both festival weekends.

Concept bracelets and access plans, subject to venue approval and final operating plans. PRIME passes do not include festival or camping admission. Fuel, Beauty, Grooming, and reserved treatments are separate. EDC lettering on bracelets would require approval.

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Concept of a compact glowing PRIME Connect Wi-Fi gateway with two more hubs visible across a festival at night
THE NETWORK HAS A LANDMARKSpot the glow. Find PRIME Connect Wi-Fi.Illustrative hub concept · locations depend on festival approval.
Illustrative EDC Las Vegas festival map showing conceptual PRIME Connect Hub locations across the festival grounds and Camp EDC
ONE FESTIVAL · MULTIPLE CONNECTION POINTSPRIME Connect, strategically spread across the grounds.Planned Connect Hubs would be positioned throughout the festival grounds and Camp EDC to keep access within reach as you move through the event. Conceptual locations only · subject to festival approval.

A DIGITAL PASS · NO BRACELET REQUIRED

PRIME Connect.

Lost your crew. Lost your signal. Again?

Festival nights move fast. You want to find your friends, share your photos, check the schedule, or use an app to pay—and your signal disappears. PRIME Connect is designed to give you Wi-Fi at the PRIME Lounge and participating Connect Hubs across the festival grounds when you’re in range.

Start with 30 minutes free at a PRIME location. Keep connecting with a digital pass, or get Connect included with a PRIME Glow bracelet.

ONE DAYOne selected day
DUSK OR DAWNChoose a five-day camp window
DUSK TO DAWNThe full 12-day experience

FOUNDING WAITLIST BONUS

Two extra hours on us.

Join the PRIME waitlist now for a planned two-hour Connect bonus, on top of the one-time 30-minute free trial. If PRIME Connect launches at your festival, we’ll email eligible founding members how to redeem it.

Join the Founding Waitlist

Access is planned for the PRIME Lounge and participating Connect Hubs within range. Locations and service depend on event approval and network capacity.

Preview the Digital Pass

YOUR DAY. ENHANCED.

HOW PRIME
FITS YOUR FESTIVAL DAY

  1. Wake Up

    Meet your crew.

  2. Train

    Get your workout or pump.

  3. Recover

    Recharge body and mind.

  4. Connect

    Charge up and get online.

  5. Fuel

    Hydrate and refuel.

  6. Experience

    Enter the festival at your best.

BE THE FIRST TO KNOW

JOIN THE WAITLIST

Help shape PRIME’s first launch. Built with EDC Las Vegas 2027 in mind, your answers will help us understand demand and build the right experience.

FOUNDING WAITLIST BONUS

Two extra hours of Wi-Fi. On us.

Join the founding waitlist and get two bonus hours of PRIME Connect when it launches at your festival, on top of the planned one-time 30-minute free trial. We’ll email eligible members how to redeem their bonus before the event. Connect at participating PRIME locations and hubs when you’re in range.

Early launch updates Founding-member invitations Priority when locations are announced

COMING SOON · HELP BUILD PRIME

Founding Member Giveaway

After joining, you’ll receive a personal link to share PRIME. A Founding Member Giveaway with multiple winners is planned. It is not open yet and no entries are being counted yet. Once it opens under published Official Rules, only new referrals confirmed after opening may earn additional entries, up to ten per person. Planned prizes: 10 PRIME Dusk to Dawn memberships, 20 PRIME Connect Dusk to Dawn memberships, and 20 PRIME shirts (50 prizes total).

01 10 PRIME Dusk to Dawn memberships
02 20 PRIME Connect Dusk to Dawn memberships
03 20 PRIME shirts

The giveaway is not open. No purchase necessary. Eligibility, entry period, winner selection and complete Official Rules will be published before it opens. Only confirmed, unique waitlist signups can count. EDC admission and Camp EDC passes are separate from PRIME prizes. Memberships are redeemed and shirts collected in person at PRIME during the planned Camp EDC operating window.

About you
Your festival life
Which festivals are you interested in attending?
The PRIME experience
Which amenities would you use?
Final questions

No spam. Only launch updates, founding-member access and important PRIME announcements.